Design strategy stands for a solution-driven and process-driven design approach. During the design process, problems are defined, analyzed and appropriate solutions are being developed. For me, this means to always look at the greater context of my design work.

Every branding should reflect the core values ​​and culture of its company. Only a successful branding can create a lasting relationship between the company and its target audience.

UX design means listening to the user and recognizing his individual needs. Through this approach it is possible to create a successful and positive user experience when using digital applications, services and products.